At Parag, a commitment to daily innovation shapes a continuous narrative of inspiration for consumers, ushering in fresh trends in dairy consumption. The portfolio, comprising brands such as Gowardhan, Go, Topp Up, and Pride of Cows, assumes integral roles in the lives of individuals—from the morning awakening to the consumption throughout the day. Each brand carries a distinct taste and occupies a unique place in the diverse tapestry of life. The fervor at Parag revolves around transforming milk moments into sources of delight and inspiration.
The dedication extends to exploring novel ways to bring joy to children, promoting healthier alternatives for spreading goodness and cheer within families, presenting delightful options for entertaining friends, and offering mothers quick yet nutritious solutions.
Parag has been at the forefront of pioneering achievements in the dairy sector, from crafting ghee that mirrors the authenticity of homemade ghee to introducing the first packaged shredded cheeses for convenience. The innovative spirit extends to unveiling the first cheese in a squeeze tube, tailored to captivate the palates of children, as well as presenting cream cheeses in diverse exotic flavors to elevate the excitement of entertaining.